Start HereFebruary 1, 2020 2021-01-17 16:56
CREATE UNFORGETTABLE CUSTOMER EXPERIENCES
Your Roadmap to Becoming
Fluent in Marketing
Not sure where to start to achieve best results?
We strongly recommend starting from the beginning. Get into the business and marketing mindset, stop for a while and think about your business and what you want it to do, be, achieve. Only by looking at all of its aspects will you be able to identify the best areas for growth and marketing and create a comprehensive plan followed by knowledgeable implementation.
Three keywords should accompany you on this journey: focus, commitment, consistency. Just do a little bit every day, or whenever you can. By being present and persistent, you can create a lot more movement in your business, even if it takes a little longer than you expected. Don’t give up. Trust yourself.
Do you like blocking days or hours for marketing? Do you like spending an hour each day? Do you only have the capacity to do one task each day? Or one task a week?
That’s totally fine and you will see the results as long as you do one thing – move forward. Keep on going!
lay the foundation
#1 Your Business in Review – Research, Goals and Target Audience
Be fully aware of what is happening inside and outside of your business in order to make informed decisions for the future.
Map out exactly what you want to achieve in your business. Establish short- and long-term goals and learn how to evaluate them for smart and efficient business growth.
Start building your customer-centric approach by identifying people you would like to work with. Customers are the foundation of your business – put your focus on the right people and develop your client strategy!
build on your research and look into the future
#2 Strategy & Marketing Planning for Translators & Interpreters
The first step towards outlining your marketing actions. You’ve got the basics covered and now you should be able to make informed decisions based on your findings from the analysis, goal setting and audience courses.
Split your strategy into tactics and action. Create a vision for the next 90 days or 1 year (or both!), taking into account your personal and professional schedule. There are no right or wrong plans, because your plan will be uniquely targeted to you and your business.
create your professional brand
#3 The Core of Your Brand | Professional Branding 101
Who says brands are only for big companies?
If building a strong brand is on your radar then don’t skip this bundle. Your brand starts with a strong core – your mission, marketing pitch, brand values and USP.
Next, move on to visual design. Do you feel like your current design no longer represents your business well? Or perhaps it’s your first time getting a professional brand? Start here!
claim your space and online shop-front
#4 Website Design for Translators – Beginner Level
As you may expect – this module is our specialty! A comprehensive starter masterclass with all the basics needed for creating your new website. Reimagine your business and choose how you want to be perceived – while increasing your credibility.
We’ll guide you through the website design process from planning and gathering ideas to structuring your content, launch strategies and things to remember during the process. Strengthen your business and build an effective marketing hub!
get found and strengthen your position
#5 10 Steps to Effective SEO for Your Translation Website
This comprehensive 10-step bundle will help you optimise your website little by little to increase relevant traffic -> enquiries -> profits. Build your own Search Engine Optimisation strategy and understand how SEO works, so that you can use it to your advantage, grow your business and get discovered by relevant audiences.
understand social media and find your strategy
#6 Your Social Media Strategy
There is no one-size-fits-all social media approach as every business is different.
Did you always want to create a social media strategy for your translation business but are unsure where to start? What to post? Where to take content from? How often to post? You will find the answers to these questions below alongside much, much more information which will help you create your personal social media schedule, adjusted to the needs of your business!
increase your credibility and trustworthiness
#8 Effective Online Profiles
Extend your new branding to your online profiles. Whether it’s Proz or LinkedIn, learn to present your business from its best side, in a way that is attractive and useful to your customers.
Setting up online profiles on professional networks or translation marketplaces will complement your overall strategy and strengthen your image.
Make a great first impression!
create amazing customer experiences
#9 Customer-centric Approach
Start adding value at every step of your customer’s journey. Map out your process and see how you can make your customers lives easier, solve their problems and boost your business in return.
A natural progression the Target Audience topic, this bundle will give you the tools and ideas you can use to build your own customer journey path. Take good care of your clients and enhance relationships with your current and future customers by adding value to your services at different stages of the process.
keep implementing and improving!
#10 Keep Going!
While this is our initial recommended roadmap, our other courses are part of that path too! Explore Google Analytics, learn to operate different marketing tools in our Toolbox bundle, or find answers and bundles of tips from our previous Q & A editions – and keep an eye out for new courses, live webinars and new content!
Our tutors and support team are always ready to help so don’t hesitate to contact us at any point.