Excellent customer service is invaluable for every business in every industry. Why? Because consumers, much like people in general, like to feel heard and appreciated. When a business makes the effort to be friendly, helpful and understanding, a customer feels a deeper sense of loyalty...
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It's been almost three months from the launch of our new project - Language Services Marketing Academy! I can't believe it - time flies! The last three months were probably also one of the busiest in the WFT & Academy world. What's most important is that...
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Marketing is to a business what water is to plants. It’s what keeps your business alive, thriving and continually growing. If you’re struggling to get clients and a steady flow of work, the easiest way to change that is by creating a marketing strategy (and...
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Having a translation degree and over a decade of translation experience often doesn’t instantly make you recognisable as an expert in your field. I know that many translators struggle with positioning themselves as experts, becoming more visible and putting their offer out there. I find that...
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You already know that identifying your target audience is important. But what happens if you have more than one target audience? Some translators have many specialisations, which means it’s not always possible to define one specific market for these services. Such circumstances call for audience segmentation. Audience segmentation:...
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Business-to-business (B2B) refers to the process of selling products or services to other businesses, while business-to-consumer (B2C) refers to the process of selling products or services to individual consumers. Once you know who you’re selling to and get to know your audience better, you’ll find...
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The Academy opened the doors last Wednesday on the 10th of July and has members registering ever since, which is amazing! This project was over a year in the making and evolved from other ideas and I'm super happy to be able to present it to...
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Don’t believe what you may have heard about email marketing. It’s definitely NOT dead. How can it be dead when we churn out 102.6 trillion emails every year? By 2022, we’ll be sending 126.7 trillion emails annually. And we’re not just sending, we’re checking … very...
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Customers used to base their loyalty on product or price. Today, they tend to stick with the companies that provide great customer service and overall experience. But how do you know if you’re truly leaving your customers satisfied? Feedback! That’s the way you will get to learn,...
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