Launching a new website is exciting. It marks the beginning of a new chapter for your business and creates endless opportunities for business growth. With 97% of consumers going online to find local businesses, creating a beautiful website with compelling content is an effective way to...
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A website is your online shop window. It’s your medium for communication, enhancing brand credibility, and attracting clients. A website is a critical marketing tool that illustrates your professionalism and reassures clients that you’re real. And the best part: it works for you 24/7. Surprisingly, over a...
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Are you feeling a little lost amidst the coronavirus pandemic? Not sure if or when you should make business arrangements for translation or interpreting projects? Or how you should continue running your business and keep up with your marketing? I know what a difficult time it is...
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You don’t need to be a social butterfly to reap the benefits of social media for your translation business. But you do need to make sure your professional image on social media aligns with your company’s image on your website, your values, goals, and objectives across...
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If you're looking to grow your translation business, taking charge of your marketing can definitely contribute to your goal. As marketing is constantly evolving, I compiled a list of ten 2020 marketing trends that I think are important to watch out for this year. This is part...
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Marketing trends are continually changing and evolving. If you want to stay ahead, it’s important to keep up with these changes and employ them in your own marketing strategy. Some of this knowledge might also be useful for your own clients! This will help you differentiate...
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With the constantly changing search engine optimisation (SEO) rules and algorithms, it’s a good idea to keep up to date with the news and updates to know what else could make your translation website more findable and Google-friendly. One thing that never changes is: Google wants...
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Excellent customer service is invaluable for every business in every industry. Why? Because consumers, much like people in general, like to feel heard and appreciated. When a business makes the effort to be friendly, helpful and understanding, a customer feels a deeper sense of loyalty...
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It's been almost three months from the launch of our new project - Language Services Marketing Academy! I can't believe it - time flies! The last three months were probably also one of the busiest in the WFT & Academy world. What's most important is that...
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