Discover Google Analytics
Get to know your website a little bit better.
Does it work? Is it attracting the audiences you wanted? Is your marketing working? What can you improve?
This is an introduction to Google Analytics dashboard and metrics, so that you can easily start tracking your website’s performance.
Goals for this training:
- Open a Google Analytics account
- Generate a Tracking ID
- Insert the Tracking ID into your website
- Easily navigate Google Analytics Dashboard
- Understand the basic metrics (Real-Time, Audience, Acquisition, Behaviour) and draw conclusions to improve your website
Quick and easy – let’s do it!
Duration: 41 minutes of video + worksheet & additional links or materials
Required practical implementation: 1 – 2 hours