You already know that identifying your target audience is important. But what happens if you have more than one target audience? Some translators have many specialisations, which means it’s not always possible to define one specific market for these services. Such circumstances call for audience segmentation. Audience segmentation:...
Business-to-business (B2B) refers to the process of selling products or services to other businesses, while business-to-consumer (B2C) refers to the process of selling products or services to individual consumers. Once you know who you’re selling to and get to know your audience better, you’ll find...
The Academy opened the doors last Wednesday on the 10th of July and has members registering ever since, which is amazing! This project was over a year in the making and evolved from other ideas and I'm super happy to be able to present it to...
Don’t believe what you may have heard about email marketing. It’s definitely NOT dead. How can it be dead when we churn out 102.6 trillion emails every year? By 2022, we’ll be sending 126.7 trillion emails annually. And we’re not just sending, we’re checking … very...
Let’s face it, posting random, one-off posts on social media isn’t marketing. Behind every lucrative marketing campaign is informed research: an effected marketing theory, utilised to review current situations, numbers and facts in order to make better business decisions. There’s nothing random about it! Theory? How...
Are you getting the most out of your business? A thorough review of your business and marketing actions will help you answer this question and hopefully, whether now or later, prompt the enthusiastic: “Absolutely!” Providing great quality translation or interpreting services is a core aspect of...
Have you finished defining your marketing strategies? Congratulations. You’ve now increased your chances of business success by a whopping 313%! That means you can start planning the now and future of your business using tactics unique to your short-term and long-term business goals. Tactics are actions used to...
Working on your marketing without a strategy is a little like wanting to bake a three-tier red velvet cake with the ingredients for a modest Victoria sponge. And throwing the recipe out the window. You’ve got the ingredients for it but you don’t know how and...
A unique selling point (USP) is what differentiates your business from others. It’s what your business stands for, what it becomes known for, and ultimately, what helps you land new clients....