Are you feeling a little lost amidst the coronavirus pandemic? Not sure if or when you should make business arrangements for translation or interpreting projects? Or how you should continue running your business and keep up with your marketing? I know what a difficult time it is...
If you're looking to grow your translation business, taking charge of your marketing can definitely contribute to your goal. As marketing is constantly evolving, I compiled a list of ten 2020 marketing trends that I think are important to watch out for this year. This is part...
Marketing trends are continually changing and evolving. If you want to stay ahead, it’s important to keep up with these changes and employ them in your own marketing strategy. Some of this knowledge might also be useful for your own clients! This will help you differentiate...
Excellent customer service is invaluable for every business in every industry. Why? Because consumers, much like people in general, like to feel heard and appreciated. When a business makes the effort to be friendly, helpful and understanding, a customer feels a deeper sense of loyalty...
It's been almost three months from the launch of our new project - Language Services Marketing Academy! I can't believe it - time flies! The last three months were probably also one of the busiest in the WFT & Academy world. What's most important is that...
Marketing is to a business what water is to plants. It’s what keeps your business alive, thriving and continually growing. If you’re struggling to get clients and a steady flow of work, the easiest way to change that is by creating a marketing strategy (and...
You already know that identifying your target audience is important. But what happens if you have more than one target audience? Some translators have many specialisations, which means it’s not always possible to define one specific market for these services. Such circumstances call for audience segmentation. Audience segmentation:...
Business-to-business (B2B) refers to the process of selling products or services to other businesses, while business-to-consumer (B2C) refers to the process of selling products or services to individual consumers. Once you know who you’re selling to and get to know your audience better, you’ll find...
The Academy opened the doors last Wednesday on the 10th of July and has members registering ever since, which is amazing! This project was over a year in the making and evolved from other ideas and I'm super happy to be able to present it to...
Don’t believe what you may have heard about email marketing. It’s definitely NOT dead. How can it be dead when we churn out 102.6 trillion emails every year? By 2022, we’ll be sending 126.7 trillion emails annually. And we’re not just sending, we’re checking … very...