Branding Basics – Start writing before you go into the design stage
Branding starts long before the design phase.
Create the core elements of your brand before you decide on how to visualise it.
Focus on the values and benefits you want to project to your audience and write!
What you will learn:
- Find out what influences the perception of your brand
- Create your tagline and mission statement
- Define your USP (unique selling point)
- Write your marketing pitch using the 6-step formula
Quick and easy – let’s go!
Duration: 25 minutes of video + workbook & additional links
Required practical implementation: 2 – 5 hours
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