Over 32 business & marketing questions answered!

This unique bundle is a special collection of all past Q & A sessions in the previous version of the Language Services Marketing Academy.

Full of practical advice, useful links, and tools, in a more relaxed format.

Here, you will find the answers to:

– How to find the right contact person to address when sending email campaigns?

– How to be less pushy when marketing your services?

– When is it best to ask for feedback/testimonials?

– How to market to different audiences?

– Do you think that blog is necessary to attract customers to my website?

– What’s the best way to find texts which are suitable for your portfolio?

– How to follow up with my e-mail marketing campaign?

– What are the online marketplaces that you use? (discuss here!)

– How to use keywords on LinkedIn?

– Should I approach my selected potential clients by real post or online? Or both?

– How to start your first email campaign?

– What do you think about Mailchimp as a marketing tool?

– What are the basics of a website’s SEO? What should I pay attention to?

– Do you think Twitter is a good marketing tool for translators?

– How to encourage people to give testimonials or reviews?

– Do I have to display photo credits when I download photos from Canva and other sources?

– What picture banks do you recommend?

– I still have a day job while working as a translator part-time. How do I approach my LinkedIn profile?

– Do I need to create two websites if I have two distinct specialisations such as technical and marketing?

– I find it hard to find time for marketing. What do you recommend?

– What is your experience with Facebook Page marketing for translators?

– Do all my photos have to match/be the same on all social profiles, website & email signature?

– How do I tell an “old” client that my rates have increased since the last time we worked together and I can’t do any more work for rates we agreed on few years ago?

– Can you recommend software for email newsletters? I don’t like Mailchimp!

– I have a list of client email addresses. Do I have to ask their permission to start sending them newsletters?

– What could I use Instagram for? I don’t feel like I could directly find any clients there but I like the concept!

– How can we measure the results of our (marketing) translation after delivering to the client? How do marketing agencies do that?

– Can you recommend a nice (ideally free) tool for making short Instagram videos?

– What do I need to do to make my website GDPR compliant? What are the basics?

– I was planning on repositioning my business this month and now I feel a little lost – now knowing how things are going to continue in the near future makes working on something like a marketing plan and trying to contact potential clients etc. feel futile. Have you got any ideas for how to deal with these peculiar times in terms of marketing?

– I would like to open an Instagram account for my translation business. Can I mix posts for clients and colleagues?

– I launched a website but haven’t had a contact enquiry from it yet. What can I do to boost its visibility after launch?

– Should I list all my specialisations on my website as I did on my Proz profile or should I focus on only a few?

– My client wants me to lower my rates by 30% because of Covid-19. How do I respond?

We will keep adding any future Q & A’s to this bundle.

Grab a cup of tea, coffee or hot choc and dig in! 

Duration: over 140 minutes of video + extra links & content

Required implementation: from 1 to 15 hours – depending on what you’re trying to find out and achieve!