Customers used to base their loyalty on product or price. Today, they tend to stick with the companies that provide great customer service and overall experience. But how do you know if you’re truly leaving your customers satisfied? Feedback! That’s the way you will get to learn,...
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Do you ever feel overwhelmed with things you're "supposed" to do with your business? I know I do sometimes. Running your own business is hard but it can also be super-rewarding and fun! During my entrepreneurial journey I had (and still have) many moments when I'm...
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Let’s face it, posting random, one-off posts on social media isn’t marketing. Behind every lucrative marketing campaign is informed research: an effected marketing theory, utilised to review current situations, numbers and facts in order to make better business decisions. There’s nothing random about it! Theory? How...
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Are you getting the most out of your business? A thorough review of your business and marketing actions will help you answer this question and hopefully, whether now or later, prompt the enthusiastic: “Absolutely!” Providing great quality translation or interpreting services is a core aspect of...
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You may associate marketing with sleazy advertising and overhyped taglines, as unfortunately the power of marketing has been used and abused for years now. But actually, marketing is a fundamental element in your business plan. If you want to grow your business and make it visible...
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Have you finished defining your marketing strategies? Congratulations. You’ve now increased your chances of business success by a whopping 313%! That means you can start planning the now and future of your business using tactics unique to your short-term and long-term business goals. Tactics are actions used to...
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Working on your marketing without a strategy is a little like wanting to bake a three-tier red velvet cake with the ingredients for a modest Victoria sponge. And throwing the recipe out the window. You’ve got the ingredients for it but you don’t know how and...
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Because I was spending most of the time at our stand talking websites and marketing, I couldn't attend as many presentations but I managed to attend a few and I can share a few key takeaways that I think you will find useful....
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Here’s something to bear in mind when honing your professional online profiles: trends change, but human behaviour – not so fast. But what does that mean for your business?...
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