Do you ever feel overwhelmed with things you're "supposed" to do with your business? I know I do sometimes. Running your own business is hard but it can also be super-rewarding and fun! During my entrepreneurial journey I had (and still have) many moments when I'm...
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Let’s face it, posting random, one-off posts on social media isn’t marketing. Behind every lucrative marketing campaign is informed research: an effected marketing theory, utilised to review current situations, numbers and facts in order to make better business decisions. There’s nothing random about it! Theory? How...
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Are you getting the most out of your business? A thorough review of your business and marketing actions will help you answer this question and hopefully, whether now or later, prompt the enthusiastic: “Absolutely!” Providing great quality translation or interpreting services is a core aspect of...
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You may associate marketing with sleazy advertising and overhyped taglines, as unfortunately the power of marketing has been used and abused for years now. But actually, marketing is a fundamental element in your business plan. If you want to grow your business and make it visible...
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Have you finished defining your marketing strategies? Congratulations. You’ve now increased your chances of business success by a whopping 313%! That means you can start planning the now and future of your business using tactics unique to your short-term and long-term business goals. Tactics are actions used to...
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Working on your marketing without a strategy is a little like wanting to bake a three-tier red velvet cake with the ingredients for a modest Victoria sponge. And throwing the recipe out the window. You’ve got the ingredients for it but you don’t know how and...
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Because I was spending most of the time at our stand talking websites and marketing, I couldn't attend as many presentations but I managed to attend a few and I can share a few key takeaways that I think you will find useful....
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Here’s something to bear in mind when honing your professional online profiles: trends change, but human behaviour – not so fast. But what does that mean for your business?...
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A unique selling point (USP) is what differentiates your business from others. It’s what your business stands for, what it becomes known for, and ultimately, what helps you land new clients....
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