You may associate marketing with sleazy advertising and overhyped taglines, as unfortunately the power of marketing has been used and abused for years now. But actually, marketing is a fundamental element in your business plan. If you want to grow your business and make it visible...
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Have you finished defining your marketing strategies? Congratulations. You’ve now increased your chances of business success by a whopping 313%! That means you can start planning the now and future of your business using tactics unique to your short-term and long-term business goals. Tactics are actions used to...
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Working on your marketing without a strategy is a little like wanting to bake a three-tier red velvet cake with the ingredients for a modest Victoria sponge. And throwing the recipe out the window. You’ve got the ingredients for it but you don’t know how and...
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Because I was spending most of the time at our stand talking websites and marketing, I couldn't attend as many presentations but I managed to attend a few and I can share a few key takeaways that I think you will find useful....
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Here’s something to bear in mind when honing your professional online profiles: trends change, but human behaviour – not so fast. But what does that mean for your business?...
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A unique selling point (USP) is what differentiates your business from others. It’s what your business stands for, what it becomes known for, and ultimately, what helps you land new clients....
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Branding is the heart of your marketing strategy. Your brand reflects your business values, differentiates you from the competition and connects you directly with your targeted clients. You don’t need to build a brand, but...
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LinkedIn is considered a practical platform for new graduates, marketers and professionals in all industries. It’s one of the first things they told us during my Marketing degree a few years back – join LinkedIn, create a complete profile and start networking....
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Even small businesses need a solid business and marketing plan. You might be getting by with mental goals and to-do lists, but...
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