Marketing is to a business what water is to plants. It’s what keeps your business alive, thriving and continually growing. If you’re struggling to get clients and a steady flow of work, the easiest way to change that is by creating a marketing strategy (and...
Continue Reading
Having a translation degree and over a decade of translation experience often doesn’t instantly make you recognisable as an expert in your field. I know that many translators struggle with positioning themselves as experts, becoming more visible and putting their offer out there. I find that...
Continue Reading
You already know that identifying your target audience is important. But what happens if you have more than one target audience? Some translators have many specialisations, which means it’s not always possible to define one specific market for these services. Such circumstances call for audience segmentation. Audience segmentation:...
Continue Reading
Business-to-business (B2B) refers to the process of selling products or services to other businesses, while business-to-consumer (B2C) refers to the process of selling products or services to individual consumers. Once you know who you’re selling to and get to know your audience better, you’ll find...
Continue Reading
The Academy opened the doors last Wednesday on the 10th of July and has members registering ever since, which is amazing! This project was over a year in the making and evolved from other ideas and I'm super happy to be able to present it to...
Continue Reading
Don’t believe what you may have heard about email marketing. It’s definitely NOT dead. How can it be dead when we churn out 102.6 trillion emails every year? By 2022, we’ll be sending 126.7 trillion emails annually. And we’re not just sending, we’re checking … very...
Continue Reading
Customers used to base their loyalty on product or price. Today, they tend to stick with the companies that provide great customer service and overall experience. But how do you know if you’re truly leaving your customers satisfied? Feedback! That’s the way you will get to learn,...
Continue Reading
Do you ever feel overwhelmed with things you're "supposed" to do with your business? I know I do sometimes. Running your own business is hard but it can also be super-rewarding and fun! During my entrepreneurial journey I had (and still have) many moments when I'm...
Continue Reading
Let’s face it, posting random, one-off posts on social media isn’t marketing. Behind every lucrative marketing campaign is informed research: an effected marketing theory, utilised to review current situations, numbers and facts in order to make better business decisions. There’s nothing random about it! Theory? How...
Continue Reading